Minecraft pt3

Task 1 describe how audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste.

·      Apply the segmentation model GEARs as part of the analysis

·      Question:  In what way is the content suited to this wide age demographic?

·      Read the following link and identify the factors which make the game particularly suited to young people and  “safe”. http://metro.co.uk/2013/11/22/the-mums-guide-to-minecraft-everything-you-need-to-know-about-the-worlds-biggest-game-4189492/

·      AGE: 21 – and upwards

·      List reasons why in your opinion it might appeal to an older demographic,

·      Struggling? Follow the links below to help you

·      http://www.minecraftforum.net/forums/minecraft-editions/minecraft-playstation-3-edition/mcps3-discussion/2064622-how-old-is-too-old-to-play-minecraft

·      http://www.minecraftforum.net/forums/minecraft-java-edition/discussion/2125268-what-do-you-think-about-old-people-playing

Task 2. Describe How media producers target, attract, reach, address and potentially construct audiences.

Task 3.  Describe How media industries target audiences

Task 4.  Describe How audiences interpret the media, including how they may interpret the same media in different ways.

Task 5: Describe How audiences interact with the media and can be actively involved in media production.

TASK 1

In what way is the content suited to this wide age demographic?

everyone likes to create and relax, it may be used an escape from the reality. If you have a lot of online friends you could build a community online with them. 

Minecraft isnt offensive as a game and it cant scare kids that much as it is very cartoon-ey and fake (kids can watch tom and jerry for example), this is why its suitable for young ages such as under 15 year olds, it can also kickstart creativity and help them to develop certain skills earlier in life.

List reasons why in your opinion it might appeal to an older demographic,

• older people may think that they achieve something within the game etc building a house, when you do something in minecraft you refer to it in first person "i built this house" 

 Describe How media producers target, attract, reach, address and potentially construct audiences.

Task: Identify the approaches taken BY Microsoft  to market the game.

From the lesson 17/11/2017 you will be aware that Microsoft has marketed the game through

•Educational programs

http://www.gamesindustry.biz/articles/2017-05-26-why-minecraft-education-edition-is-microsofts-most-important-video-game.

•Microsoft advertising it’s cross platform version of Minecraft using YouTube

https://venturebeat.com/2017/06/11/microsoft-unifies-minecraft-with-third-party-servers-and-cross-platform-saves/

•Microsoft are actively collaborating with LEGO 

https://www.ft.com/content/6c3cd314-11aa-11e4-b356-00144feabdc0

they mostly got marketing through word of mouth from fans. This happened because they didnt strike videos from youtube due to copyright as it created hype for the game, "The reason many people make Minecraft videos, because many people can make Minecraft videos.

Mojang is one of the few companies that allows people to make videos of their content, without any copyright issues and such. Therefore, many starting YouTubers use Minecraft as a first step into game commentary. i do it myself to."

They dont advertise much apart from maybe some video ads and banner ads on certain websites, they mostly advertise for things such as minecon and the original game.

Question:

Follow the link and watch the video

•https://minecraft.net/en-us/marketplace/

•what is Minecraft Market Place

•How does the Marketplace offer gamers the opportunity to purchase “skins, textures and constructions”

Youtube

There are several prosumers on YouTube and across blogs who have their own dedicated channels discussing Minecraft, offering tutorials or who just want to show off their gameplay or promote their own maps.

Question:

Identify the names of AT LEAST ONE MINECRAFT YOUTUBER AND ADD THEIR YOUTUBE ADDRESS TO THE BLOGGER.

https://www.youtube.com/watch?v=jUmIeyMsYXE

Identify the names of AT LEAST ONE MINECRAFT YOUTUBER AND ADD THEIR YOUTUBE ADDRESS TO THE BLOGGER.

LDShadowLAdy

IHasCupquake

SkyDoesMinecraft

CaptainSparkles

SmallishBeans