After a threat from the tiger Shere Khan forces him to flee the jungle, a man-cub named Mowgli embarks on a journey of self discovery with the help of panther, Bagheera, and free spirited bear, Baloo.
Rated PG for some sequences of scary action and peril
Opening Weekend
Gross
$363,995,937 (USA) (25 September 2016)
Budget
$175,000,000 (estimated)
Production Companies
- Fairview Entertainment
- Moving Picture Company (MPC)
- Walt Disney Pictures (presents) (as Disney)
Genres:
Adventure | Drama | Family | FantasyThe jungle book used a lot of CGI for the movie, if the actor was interacting within the scene ( a rock, a tree, an animal) then they would use a green screen but also have a replacement of that object (walking on an artificial log, plush head on a stick). The actor had to work hard because it is easier talking to a person over an object or just an empty space.
| Theatrical Performance | ||
| Domestic Box Office | $364,001,123 | Details |
| International Box Office | $599,900,000 | Details |
| Worldwide Box Office | $963,901,123 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $18,651,321 | Details |
| Est. Domestic Blu-ray Sales | $26,047,152 | Details |
| Total Est. Domestic Video Sales | $44,698,473 | |
| Further financial details... | ||
5% is DVD/Blu-ray sales
37% is revenue from the US
95% is global box-office
total revenue is $1008,599,596
The
way they marketed it was to appeal to all ages. one way of doing this was to
appeal to older siblings with action packed shots to want to go see it and
bring their younger siblings. The animals were also very realistic and serious,
taking away the carney style really appeals to an older audience. They wanted
to appeal to the male audience as well, by pulling females in with the disney
logo they pulled in males by using pirates of the carribean and advertising it
on the sport channel ESPN. "Commercials on
ESPN portrayed the movie as coming not from the studio that made “Cinderella”
but “from the studio that brought you ‘Pirates of the Caribbean.’” An extended
3-D trailer for “The Jungle Book” was attached to “Star Wars: The Force
Awakens,” which had an audience that was 58 percent male." They also had
an action packed trailer at the Super Bowl.
Disneys marketing strategy
•Using Nostalgia to Establish and Maintain Customer Loyalty
It keeps a lot of the older viewers, it also helps to interest
an older age group as well as a younger age group which could help to get
families to see the movie.
•Targeting Audience Segments with a Multi-Channel Strategy
If it has a lot of channels it can advertise to a wider
audience, it could also attract different kind of people, grown men and 13
year old girls for example would be wanting to watch the same movie because it
was advertised differently.
•Establishing Disney World and Disneyland as Destination Brands
this lets people live personal memories and meet their
favourite characters
•Masterful Brand Storytelling that Resonates and Inspires
One way Disney keeps its fans engaged is by strategically
creating content for different audience segments. For example, Disney’s
Star Wars revival effectively drew in both millennials and older
generations who enjoyed the original Star Wars. Disney’s official
Star Wars Instagram account, which boasts 6.6 million followers, keeps its
audience engaged with videos, recipes, fun facts, and other content, as seen in
the Shoretrooper cookie recipe below: Alternatively, the hit movie
Frozen targeted a much younger generation that wouldn’t necessarily be
interested in Star Wars. Since many Frozen fans don’t have an Instagram
account, Disney targets this audience with an alternative medium — toys
and consumer goods. Frozen dolls have garnered 500 million dollars alone,
and that’s not even counting the millions of Frozen-themed books, games,
backpacks, food, and other officially licensed products that rake in
revenue for Disney.
Studio marketers have learned that Hispanic moviegoers tend to
buy tickets in particularly large groups; if you hook one family member, you
can get an exponential result. To achieve that goal, Disney teamed with
Univision for a five-week stunt that brought “Jungle Book” characters and clips
to telenovelas, talk shows and sports coverage. Disney even built a tool to
allow Univision personalities to appear in scenes.
Generally speaking, women and girls see Disney’s magic castle
logo on a trailer and are pulled closer. The opposite can be true with guys. So
Disney aggressively and repeatedly pitched “The Jungle Book” to male
audiences. Commercials on ESPN portrayed the movie as coming not from the
studio that made “Cinderella” but “from the studio that brought you ‘Pirates of
the Caribbean.’” An extended 3-D trailer for “The Jungle Book” was attached to
“Star Wars: The Force Awakens,” which had an audience that was 58 percent male,
and Disney rolled out an action-oriented trailer during the Super Bowl.
Disney and pixar used animation software to start the revolution
of animation. First it started with disney then pixar, but then pixar was
bought by disney (for $7400) to increase production and so they joined forces and begn development of CAPS. Later
on development of chroma came around, "in other words, to fool our brain
by getting difficult to shoot scenes or landscapes even our imagination cannot
create. In that sense, the chroma can capture a background and a character or
object separately, and then use 3D animation, image digitalization and computer
generated graphics; three technical advances that have helped produce amazing
films such as The Matrix, The Lord of the Rings, 300 or Avatar.".
Chroma was used in the making of the jungle book (all of the CGI) to create the animals and objects in the movie. Animated films started off as drawings, then Disney developed the multi-plane camera, from that, it advanced through animation, to CGI and chroma.
Vertical integration
Ancillary products - Merchandise disney stores
Exhibition -
People would want to each this in the cinema because it is very high budget CGI movie. It is a prequel which would make fans of the movie want to go see it in a more high quality setting. People would also want to see it because it is very action packed.
Vertical integration
Production - "the jungle book" (2016)
- Walt Disney Pictures (presents) (as Disney)
- Distribution - Walt Disney Studios Motion Pictures (2016) (UK) (theatrical)
Ancillary products - Merchandise disney stores
Exhibition - The Forest of Enchantment at Disneyland Paris
Blockbuster films
People would want to each this in the cinema because it is very high budget CGI movie. It is a prequel which would make fans of the movie want to go see it in a more high quality setting. People would also want to see it because it is very action packed.
What is IMAX film?
IMAX (an acronym for Image MAXimum) is
a motion picture film format and
a set of cinema projection standards created
•Conventional
35 mm film limited to 6K lines of horizontal resolution
•IMAX-format
film frame produces approximately 18 thousand lines (18K) of horizontal
resolution
•IMAX
brings higher viewing quality to the audience but requires 65 mm film
