Tuesday, 31 October 2017

Print media - the big issue

THE SUN LEFT OR RIGHT WING





The big issue is different to other newspapers and magazines because it is firstly a charity that helps homeless people by not giving hand-outs, but giving a hand up. "The Big Issue offers people facing poverty and exclusion the opportunity to earn their own money; a livelihood."


This poster has a direct, formal mode of address. This is established by a with a  cut out of Lord Kitchener with a straight face and a pointing finger, pointing towards the person reading. Using Kitchener was good because he was a “figure of absolute will and power, an emblem of British masculinity” which helped to inspire young men to join the army. The headline addresses us as a nation in a bold red san-serif font, the red can represent passion for helping Britain.


The magazines picture has an indirect, formal mode of address. Both characters are in costume though ‘Lois Lane’s costume is more casual. Superman's costume is very patriotic  using the colours red and blue. Their stance is very stereotypical pose for superheroes.












T|HE BIG ISSUE

A key part of the way that we work with Big Issue vendors is by identifying and motivating individuals to engage with the services that will help them move forward and deal with their homelessness, health issues and achieve their own goals.
Our objectives are:
‘Vendor-centric’ – our charity work is led by the hopes and aspirations of Big Issue vendors
‘Inclusive’ – social and financial inclusion at the heart of our philosophy
‘Non-judgmental’ – we work with anyone who is prepared to engage with self-help.
Through this approach we seek to ensure that our vendors have the following:
  • somewhere meaningful to call home
  • access to a doctor and equality of access to health care opportunities
  • the essential support that is needed to overcome addictions
  • direct help with business skills to maximize independent earnings
  • the crucial personal identification that opens so many doors
  • access to additional financial support and secure saving opportunities
  • the opportunity to re-connect with family members and loved ones.

How does the Big Issues beliefs reflect the type of stories covered in the magazine content opposite?
Note: you will need to research around the coverlines, imagery and celebrities
What is the social, cultural and political context linked to the strap line “libraries are so vital”  

The big issue publishes stories about real world problems such as homelessness, education, and suicide, though it also publishes big news about actors, movies ect. The big issue publishes stories like these because it relates to the people selling them, and it may help to convince the better off people to help fund programmes to help other people who are worse off. The beliefs of the big issue are to give a helping and but not a hand out. They want to create a better future for people in need. On this cover it is talking about how libraries might be closed down, and they want to help by keeping them open. They support libraries because it can be a learning support for children and adults, it can also be helpful to those who work long hours and can't look after their children at home (or children who need to do schoolwork/homework in a focused area)  http://www.independent.co.uk/voices/closing-libraries-is-a-fine-way-to-keep-the-poor-powerless-a6958631.html



Tuesday, 17 October 2017

BBC1 Breakfast show Essay

Task 5.
You will create an essay based on the following.

From the 02/10/2017 Big Breakfast show discuss how Program producers adapt the content of the Big Breakfast show to meet the needs of its audience(s) whilst satisfying it remit to inform, entertain and educate. You will as part of the essay:
·      discuss the strategies taken by  R1 to maintain and grow audience levels with the target audience.
Reflect on the difference between commercial radio and Public service broadcasting.


The BBC 1 breakfast show first aired on the 30 September 1967 first hosted by Tony Blackburn. The target audience of the BBC1 breakfast show is males and females 15-29 years old. The current host, who took over from Chris Moyles, is Nick Grimshaw. Nick is a 33 year old (28 when he started hosting the breakfast show). The BBC1 breakfast show producers have consistently had young presenters, the oldest being Chris Moyles (38) who hosted the show for over 8 years. The hosts being a very similar age to the target audience helps to keep the audience interested in the show. This is because it helps the audience to relate to the host. the host nick gri

radio x etc

Task 1: 
Questions you should already know:
Audience:
·      Radio 1 listener figures have suffered a decline in numbers under Nick Grimshaw, how much and in what year?
·      What was Demi Lovato promoting as part of her visit to R1?
·      List at least 5 UK artists associated with the R1 Breakfast show, how do they meet the needs of the different audiences listening to the show.
·      Technology
·      Discuss Why streaming is important for “millennials”.
·      Describe Radio 1’s” Listen, watch, share” strategy
·      How many You tube views are linked to Radio 1 Breakfast show.
·      List the social media platforms, which Radio 1 are, linked to R1.
·      Describe how Radio 1 Breakfast show’s video content e.g. Innuendo Bingo & Playground insults is helpful in marketing Radio 1.

1.    500,000 listeners in the space of a year (2016)
2.    New album and documentary
3.    The amazons (rock-ish), Yungen (rap), Adele (pop), Harry styles (pop), Clean bandit (funky, Baroque pop, Electro pop, Dance-pop)
4.    This is because we can personalize what we listen to, its also very accessible.
5.    Listen = radio, watch = YouTube, share = Facebook
6.    3.5m subscribers 1,366,412,955 views
7.    YouTube, Facebook, twitter

8.    Uses celebrities and YouTubers, which millennials like, to encourage them to watch it or listen to it


Task 2: 
·      List the opportunities Radio 1 breakfast show listeners have for social interaction…  provide examples by following links to twitter and instagram,
·      name the competitions run by the breakfast show which allow for social interaction, discuss the content of the competition/call in and describe why this might be important for maintaining audience numbers.
   
They can connect to the show through facebook, insta, snapchat, twitter ect
twitter -
https://twitter.com/BBCR1
https://twitter.com/grimmers
facebook-
https://twitter.com/R1Breakfast
https://www.facebook.com/bbcradio1/
https://en-gb.facebook.com/NickGrimshawOfficial/
Instagram-
https://www.instagram.com/bbcradio1/?hl=en
https://www.instagram.com/nicholasgrimshaw/?hl=en
snapchat-
@hiyagrimmy
@bbcr1

Competitions-
win tickets to the teen awards
http://www.bbc.co.uk/programmes/articles/4kV1ZyhQRB6nklhsWSn1D1V


Task 3:
·      You will review the following link.
·      Use GEARS to define the Radio X audience
·      how is this reflected in the type of hosts used

·      What is the impact of  Chris Moyles in joining the radio station
·      What kind of adverts are shown, how does this suit the demographic
·      Is the Radio station likely to be offensive to certain groups
·      In what way is diversity limited as evident in the show hosts and type of music aired.
·      Consider the Radio 1 Breakfast show in what way is PSB broadcastng a more inclusive environment compared to Radio X?

G male
E white
A 25-44
R britain
S working/middle class 

The hosts are all middle aged white men, so their audience will relate to them. 

Chris Moyles was the old host of the BBC radio 1 breakfast show, towards the end of his time at radio 1 a viewer said "Within minutes, he had been casually homophobic and sexually demeaning. Even if he’s a reformed character now, sexism isn’t only about explicit comments – exclusion is as much a part of it.". Though he was like this he would still bring his audience and fans over to radio x.

The adverts on radio X are targeted towards adults, and more towards male interests.

Yes, this radio station can be offensive to certain groups, this is because they are very male centred and females may feel excluded and less important. There are also primarily white hosts, this can make minorities feel excluded also.

Radio 1 isnt limited to a certain gender, race or style of music.