Task 6.
Discuss how Radio1 maintains its listeners, including through marketing, varieties of audiences nationally and globally.
To do this you need to read the following link
Why is radio 1 losing so many listeners? http://www.bbc.co.uk/news/entertainment-arts-36974767
Record notes on why R1’s viewing numbers have declined recently
Identify Radio 1’s approach for reversing these trends
Identify new approaches taken by Radio 1 (technological) to increase social interactions
• Other streaming services such as spotify, youtube, pandora etc..
• "listen, watch, share" strategy (has a youtube channel which people watch, has Facebook page)
• From Q3 to Q4 of 2016, Grimmy’s audience has increased from 5.25m to 5.37m listeners.
• young people don't listen to radio anymore (counteracted this with social media)
• podcasts
• using youtubers (appeals to a younger audience) dan and phil -https://www.youtube.com/playlist?list=PL7a0k-OLHcFuLOPqOU1a_O0XiNaMpbMjm
No comments:
Post a Comment