radio x etc

Task 1: 

Questions you should already know:

Audience:

·      Radio 1 listener figures have suffered a decline in numbers under Nick Grimshaw, how much and in what year?

·      What was Demi Lovato promoting as part of her visit to R1?

·      List at least 5 UK artists associated with the R1 Breakfast show, how do they meet the needs of the different audiences listening to the show.

·      Technology

·      Discuss Why streaming is important for “millennials”.

·      Describe Radio 1’s” Listen, watch, share” strategy

·      How many You tube views are linked to Radio 1 Breakfast show.

·      List the social media platforms, which Radio 1 are, linked to R1.

·      Describe how Radio 1 Breakfast show’s video content e.g. Innuendo Bingo & Playground insults is helpful in marketing Radio 1.

1.    500,000 listeners in the space of a year (2016)

2.    New album and documentary

3.    The amazons (rock-ish), Yungen (rap), Adele (pop), Harry styles (pop), Clean bandit (funky, Baroque pop, Electro pop, Dance-pop)

4.    This is because we can personalize what we listen to, its also very accessible.

5.    Listen = radio, watch = YouTube, share = Facebook

6.    3.5m subscribers 1,366,412,955 views

7.    YouTube, Facebook, twitter

8.    Uses celebrities and YouTubers, which millennials like, to encourage them to watch it or listen to it

Task 2: 

·      List the opportunities Radio 1 breakfast show listeners have for social interaction…  provide examples by following links to twitter and instagram,

·      name the competitions run by the breakfast show which allow for social interaction, discuss the content of the competition/call in and describe why this might be important for maintaining audience numbers.

   
They can connect to the show through facebook, insta, snapchat, twitter ect
twitter -
https://twitter.com/BBCR1
https://twitter.com/grimmers
facebook-
https://twitter.com/R1Breakfast
https://www.facebook.com/bbcradio1/
https://en-gb.facebook.com/NickGrimshawOfficial/
Instagram-
https://www.instagram.com/bbcradio1/?hl=en
https://www.instagram.com/nicholasgrimshaw/?hl=en
snapchat-
@hiyagrimmy
@bbcr1

Competitions-
win tickets to the teen awards
http://www.bbc.co.uk/programmes/articles/4kV1ZyhQRB6nklhsWSn1D1V

Task 3:

·      You will review the following link.

·      https://www.theguardian.com/commentisfree/2015/sep/12/radiox-backward-step-broadcasting-debate

·      Use GEARS to define the Radio X audience

·      how is this reflected in the type of hosts used

·      What is the impact of  Chris Moyles in joining the radio station

·      What kind of adverts are shown, how does this suit the demographic

·      Is the Radio station likely to be offensive to certain groups

·      In what way is diversity limited as evident in the show hosts and type of music aired.

·      Consider the Radio 1 Breakfast show in what way is PSB broadcastng a more inclusive environment compared to Radio X?

G male

E white

A 25-44

R britain

S working/middle class 

The hosts are all middle aged white men, so their audience will relate to them. 

Chris Moyles was the old host of the BBC radio 1 breakfast show, towards the end of his time at radio 1 a viewer said "Within minutes, he had been casually homophobic and sexually demeaning. Even if he’s a reformed character now, sexism isn’t only about explicit comments – exclusion is as much a part of it.". Though he was like this he would still bring his audience and fans over to radio x.

The adverts on radio X are targeted towards adults, and more towards male interests.

Yes, this radio station can be offensive to certain groups, this is because they are very male centred and females may feel excluded and less important. There are also primarily white hosts, this can make minorities feel excluded also.

Radio 1 isnt limited to a certain gender, race or style of music.