Short Essay

(300-400 words)

Discuss the key micro-elements used to convey meaning in the main (first) poster

How is meaning created through use of :

·       mise en scene, (composition, sets, props, actors, costumes, and lighting (including colour))

·       Barthes (semantic code)  discuss how lighting creates atmosphere

·       Text (font, colour, anchorage)

To what extent  is the main poster influenced by the historic texts within the presentation.

Discuss the impact of Photoshop and computer generated images on the 2016 narrative of Jungle book.

The jungle books poster shows what the movie is about and portrays it very well. The poster is set in a jungle, which shows where the movie may be set, and also links to the title as its called the jungle book. The composition of the poster shows which characters are more important to the movie, which is important for people who have not seen the earlier movie or read the book. This is also important because it can help people to understand the movie more when they go to see it. Since the movie is composed of a lot of CGI there aren’t many costumes, but the one costume you can see is Mowglis. The costume is very minimal and dirty, because he was abandoned, which can tell people who are unfamiliar to the movie why he may be in that situation without them having to research into it. The poster uses lighting in  a very interesting way as it gets darker towards the front of the poster which can show how the movie gets more sinister as it goes on. Shadows also mostly fall on the characters that are more of enemies against Mowgli. The colours in the scene are very green the trees leaves are a combination of analogous colours, which help the picture flow. The title of the movie is in a serif font which helps the viewer to travel back in time before modern day, Disney used a dirty gold colour for the title which can symbolise courage, wisdom and compassion. The cgi used in the poster gives it verisimilitude, making it seem more real and believable to the viewer, the impact of this is that there is a wider range of what they can show in movies that use cgi, meaning it is of better quality than what it would've been 10 years ago. This can influence the viewers choice to watch the movie. The main poster is influenced by the historic texts within how it was presented mostly in my opinion by the font used for the title as it is very similar  to the font used on the cover of a print of the original book.