Tuesday, 19 September 2017

jungle book advertising and representation

The cartoon may be seen as offensive as within the Jungle book animated film (1967) the monkeys all spoke in Jive which as a form of slang used by African Americans. This can be seen as offensive as it is stereotypical that all African Americans speak jive. 

Jon Favreau removes all the original cultural identities to make sure the new adaption does not contain the previous iteration's racist undertones. This can be seen with King Louie who in the 1967 animated film was nearly cast as Louis Armstrong but as he is African American the studio changed their mind as it would have created a dislike for the film as it contained an African American. In the 1967 film King Louie is portrayed as a stereotypically African American at the time. To make sure that this same offensive stereotype does not appear in the film King Louie is played by Christpher Wallken.

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